SS25 ‘PRAY BEFORE DINNER’ —

Everything that blooms and shines carries the weight of what came before. Beauty is never separate from its origin. Please take notice.

With this collection we want to take you inside our world of creation and detail. We want to place more emphasis on the fact that people often rush to want everything, without truly realizing how much care and discipline something requires. This is a tendency in the world that we strongly disagree with. You can want to ‘have’ so many things, but it’s only when you invest effort into creating them, that you truly appreciate their value. Each fiber, flower and forest holds a tiny room filled with wild thoughts and love. Just like nature teaches us.

By placing a literal and figurative magnifying glass on our world, we hope to inspire greater appreciation from those who come along. We invite you to feel what we feel. Through that connection, we want to create more conscious, sustainable choices.

This visual campaign feels like excitement, friction, and romance — exactly what it feels like to design a product from start to finish.

With love,

HB